Analysis of film posters

The Huntsman: Winter's War.

This film has multiple posters but I have chosen the two which best represent the film and link to our own film. The first poster shows a strong woman who's affected by war, much like Georgie. The white background connotes loneliness and desolation, whilst contrasting with her black outfit to suggest that her innocence has been tarnished. The use of snow and ice depicts the film's big budget and helps to market it as the massive fantasy epic it is, which would appeal to the film's specific audience. The second poster depicts 4 characters from the film, all of equal importance. We could use this technique for our film and show both Georgie and the 'ghost' of Charlotte behind her. This would subtly hint at the content of our film without giving too much away. The key colour in both posters is gold, which typically represents wealth, affluence, royalty and abundance. We could use a key colour in our film poster to create connotations and reflect the tone of our film, which would further help the audience to grasp the film's feel. We could use the colour green as it has connotations of the military and dark times, which could represent Georgie's mental health issue.

5 Days Of War.

This poster is similar to the dream/ flashback sequence in our film as it shows the characters running away from a dangerous situation. Unlike our film, 5 Days of War evidently has a big focus on special effects to convey the horrors of war. However, our film relies on the imagination and implication to portray the horrors of war experienced by our characters. The main colours on this poster are grey and orange, which conveys the fire as chaos in the bleakness of war. It also uses the contrast of dark and light, which is something we could consider for our film poster. In our poster, the dark could represent the tough experiences Georgie and Charlotte faced when fighting, and the light could represent the safety of being back home and Georgie's recovery. The bold, red title connotes death, destruction and bloodshed, which would have been one of the major factors that influenced Georgie's decline in mental health.

Arrival.

 Both posters tell very different stories about the same film. One poster focuses on the face of the main character and places emphasis on the theme of space and the stars. This poster has much more emotional depth and connotations of destiny laying within the stars, which is a key theme in the film. The prevalence of the blue gives an uncertain feel and doesn't give too much away about the storyline. In addition, there is little text on the poster, only giving vital information which allows the audience's focus to be pulled to the actor's face. Our film could have a poster like this to symbolise Georgie's life when she returns home, and hint at the slightly supernatural theme of believing Charlotte is always with her. The second poster has much more information and contains the names and faces of other actors in the film. The prominent colour green reinforces the military theme, which is something to consider when making our film poster.  Must more information is given away in this poster as the spaceship is show. The sunset connotes the dawning of a new age which would make the audience intrigued to know more.